Next Normal Sales Success! Origin Completes Sales of 'The Origin Onnut' in Just 1 Hour

Aiming to Launch Innovations Under 'The 2nd Wave'

Origin is thrilled that 'The Origin Onnut' has created a new phenomenon in the real estate market, selling out in just 1 hour. Despite being sold online under the Next Normal model without a sales gallery, the key to this success is the creation of a Reaching Solution that helps consumers access hot location condos in Onnut at a price of 1.29 million baht, allowing them to buy without waiting in line. The company plans to use the Evenprop platform for future project sales, gradually launching 'The Origin E22 Station' and 'The Origin Plug and Play Ramintra' with a total project value of 3.65 billion baht, alongside the Origin Next Normal, The 2nd Wave strategy.

Mr. Apisit Sunthornchukiat, Managing Director of Origin Condominium Co., Ltd., a developer of smart condominium projects under Origin Property Public Company Limited (ORI), revealed that after the company announced the strategy 'Origin Next Normal, The 1st Wave', it launched the condominium project 'The Origin Onnut' (The Origin Onnut) through 100% online channels on the Online Presales Event Platform at www.evenprop.com without a sales office or offline sales staff. Recently, the company received excellent feedback from consumers, creating a new phenomenon in the real estate market this year by completing project sales within just 1 hour on August 8, which was the official pre-sale day.

“The lower price due to the absence of costs for developing a sales office and related expenses is a key to success this time, as consumers have the opportunity to access housing in the Onnut area at a more reasonable price, starting at just 1.29 million baht. At the same time, the convenience of accessing the online platform is also crucial, allowing consumers to purchase the project while doing anything, anywhere, reducing the burden of waiting in line to buy a condo from early morning. This strategy has effectively created a Reaching Solution for consumers,” Mr. Apisit stated.

In the future, the company will consider using the Evenprop online sales event platform for other projects continuously, which may include projects sold through 100% online channels along with a Lab Room, a virtual room model, in cases where the projects are in high-demand locations and the consumers in those areas are tech-savvy. Meanwhile, some projects may combine both offline and online sales channels to align with the behaviors and needs of local consumers who may not use technology in their daily routines.

Mr. Apisit added that the company has 2 more projects waiting to be launched: 1. 'The Origin E22 Station' with a project value of 1.65 billion baht and 2. 'The Origin Plug and Play Ramintra' with a project value of 2 billion baht, which will gradually be launched in late Q3 and Q4, along with the launch of 'Origin Next Normal, The 2nd Wave' that will feature technologies and innovations that provide Living Solutions for the future.

Origin Condominium Co., Ltd. is a developer of smart condominium projects under Origin Property Public Company Limited, focusing on the young market, especially first jobbers and first condo buyers aged 23-28. In 2019, the company launched 6 projects under this brand in various potential locations, with a total project value of over 7.7 billion baht, receiving excellent feedback from consumers, leading to many projects being sold out 100% quickly.

Meanwhile, Origin Property Public Company Limited has a diverse business structure, including 1. Residential Development Business, developing condominiums and houses with 73 completed projects, such as PARK ORIGIN, The Origin, KnightsBridge, Notting Hill, Kensington, and BRITANIA, with a total project value of over 114 billion baht. 2. Recurring Income Business, such as hotels, serviced apartments, and retail. 3. Service Business, including property management, real estate brokerage, and consulting services, with a vision to continuously expand into new business types to become a comprehensive real estate operator.